Homewear and lifestyle mass-market brand

Mashsh

DETAILS

ABOUT PROJECT

SERVICES

Masha Efrosinina (IG @mashaefrosinina, 2,1 M followers) - United Nations Population Fund Goodwill Ambassador, television host and media personality in Ukraine. She has decided to establish a lifestyle brand that would inspire and care about Ukrainian women at home and during their leisure time. The brand has to be feminine yet modern and meet the price point where the good quality remains and the prices are affordable to Ukrainian customers.

The brand launch, design, branding, and creative direction for 2 years. Creation of brand identity, collections design and top10 brand’s bestselling models, market trend analysis, visual presentations, production strategy and set-up, material research, and all necessary technical documentation, after launch - seasonal supervision, consulting and launches of new capsule collections. Made in Ukraine and Italy.

designer insight

"Great experience working with such role-model as Masha Efrosinina, friendly and useful communication with our clientele and their inspiring feedback, that always gave more power to Mashsh’s team and pleased me as the creative director. Our design solutions were awarded and now it became the core of the brand identity."

Brand’s signature easy-shorts

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Brand’s signature pajama

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Brand’s signature slip dress

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Cozy oversized sweatshirt