‘Word-of-mouth’ sustainable brand

Nubekh

DETAILS

ABOUT PROJECT

SERVICES

Masha Bekh’s ‘ripped out label’ clothing line – a wardrobe essential garments made on well-established Italian productions in limited quantities. The ‘Friends& Family’ pricing strategy means that she doesn’t use excessive luxury-market mark-ups and has no marketing costs.

Full cycle of design & development – from sustainable denim research (certified organic and recycled denim cotton) to sustainable manufacturers’ production cycle. Made in Italy.

designer insight

"Being an insider of the fashion industry and knowing the inner cost of products I was always regretting that fine quality garments are overpriced for their final customer. So my personal challenge is to develop a slow-fashion brand with a fair price point and respect the fine quality and sustainable cycle of production."

Your private art exhibition by artist Dalia Poleac

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[Artist] denim look

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[Scientist] denim-wool sweater

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[Stylist] jeans