Direct-to-consumer activewear brand
The creation of product’s style identity, brand’s signature models, market trend analysis, visual presentations, productions set-up and all necessary technical documentation, after launch - seasonal supervision, consulting and launches of new drops. Made in Italy and China.
The launch of the new brand - creating design concept of activewear and athleisure clothing brand in top-notch quality and sportswear innovative technologies to bridge the gap between femininity and comfort in workouts.
"Working in sportswear challenges me not only as of the designer but also as an engineer. In this type of brand, the design should fit with different types of sports activities, so the correct fabric choice and the testing of its smart features and care instructions are becoming a priority."